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Length
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The song is about a school shooter. Visual hints towards gun violence and the NRA were also noted, suggesting the video was conveying a subtle anti-gun message. The single was released on 19 August 2013 in the UK and on the 20th in the US and other countries. The single entered UK's Airplay Chart Top 40 on 9 August 2013, making it the second most successful single from The Next Day (after " Where Are We Now? ") in terms of airplay.
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